Full-service Marketing

Full-service Marketing

23/09/2025

Full-service Marketing is a strategic solution developed by VSS Corp to support small and medium-sized businesses in executing consistent and effective marketing activities.
This service package integrates a wide range of components, including strategic consulting, website design and management, multi-channel advertising campaigns (Google, Facebook, TikTok), SEO optimization, brand identity design, and many other solutions.
With a flexible approach, our integrated marketing services allow businesses to customize campaigns according to specific goals—enhancing customer reach and maximizing conversions across platforms.

1. What is VSS Corp’s Full-service Marketing?

VSS Corp’s Full-service Marketing is a comprehensive strategic process that helps businesses build and implement effective communication strategies. This service covers brand positioning strategy, marketing planning, budget forecasting, and performance evaluation.

VSS Corp provides full-service online marketing as a professional outsourced marketing department, supported by an experienced team and specialized experts in each field. Our service is structured into four key areas of work:

1.1 Building a Communication Strategy

To develop an effective communication strategy, VSS Corp’s Full-service Marketing focuses on market research, product and service analysis, competitor assessment, and a deep understanding of target customer needs. From these insights, our team creates brand strategies, defines core communication messages, develops execution plans, and accurately forecasts costs.
This is a crucial and indispensable phase in any project, ensuring tailored marketing solutions that meet each business’s specific needs.

1.2 Corporate Videography & Product Photography

Our corporate videography and product photography services provide essential media assets to support marketing campaigns. Deliverables include corporate films, promotional videos, TVCs, TikTok videos, event coverage, product photography, and more.
High-quality visuals and impactful videos help businesses build a strong competitive edge in online marketing. This is an integral part of our Full-service Marketing, enabling companies to establish a compelling and memorable brand image.

1.3 Brand Identity Design

A brand identity system is a key element that helps businesses establish a professional image and stand out in the market. Within VSS Corp’s Full-service Marketing, we provide website design, logo creation, brand guidelines, company profiles, and product packaging.
A complete brand identity effectively conveys a brand’s core values and messages, helping customers recognize, remember, and connect with the brand personality.

1.4 Content Marketing & Advertising Management

Developing content marketing and managing online advertising are essential activities that must be carried out consistently across multiple platforms, including Facebook, websites, and other social channels.
VSS Corp supports businesses in creating detailed content plans, producing SEO-friendly articles, and continuously optimizing advertising campaigns to maximize performance. Our content is designed not only to attract and engage users but also to improve search engine visibility—helping businesses achieve their advertising and marketing objectives.

2. Benefits of Full-service Marketing

With Full-service Marketing, VSS Corp aims to help businesses optimize Performance – Cost – Time.

2.1 Effective Human Resource Management

Building and managing an in-house marketing department is one of the biggest challenges CEOs often face—from recruitment and staff management to creating operational processes and monitoring performance.
VSS Corp’s Full-service Marketing provides a team of seasoned experts and a professional implementation process, helping businesses save time and reduce costs in human resource management.

2.2 Strong Brand Positioning

Full-service Marketing enables businesses to develop well-structured communication strategies, ensuring a clear and consistent brand positioning in the minds of customers.
This not only improves brand recognition but also builds trust and drives purchasing behavior. In today’s competitive market, a solid communication strategy is essential for businesses to stand out and reach their target audience effectively.

2.3 Increased Revenue Conversion

Our Full-service Marketing optimizes communication costs—from online advertising (Google, Facebook, TikTok) to leveraging KOLs/KOCs and PR strategies.
By aligning brand identity across multiple channels, businesses can reach potential customers more effectively, capture high-quality data, and sustainably boost revenue.

2.4 Adaptability to Market Changes

Since the COVID-19 pandemic, consumer behavior has shifted significantly, with online shopping becoming increasingly popular thanks to conveniences such as home delivery, online payments, and livestream sales.
This requires businesses to quickly adapt their marketing strategies to the new environment. VSS Corp’s Full-service Marketing helps companies not only keep pace but also stay ahead of market trends—unlocking opportunities from economic recovery and digital transformation.

3. Why Choose VSS Corp’s Full-service Marketing?

Founded in 2012, VSS Corp has become one of the pioneers in outsourced marketing departments, providing comprehensive Full-service Marketing solutions for businesses.
Despite challenges in the early days—when marketing services were still relatively new—VSS Corp has continuously refined and elevated its Full-service Marketing offering thanks to the following strengths:

3.1 Deep Customer Insights

Understanding customer needs and insights is critical to building effective marketing strategies.
VSS Corp prioritizes thorough research and analysis of customer behavior, enabling us to design tailored Full-service Marketing strategies that help businesses reach the right audience and achieve sustainable growth.

3.2 Professional and Talented Team

Our team consists of experienced professionals across branding, digital marketing, advertising, and creative production.
This diverse expertise ensures that VSS Corp’s Full-service Marketing delivers creativity, professionalism, and measurable effectiveness in every campaign.

3.3 Clear and Efficient Workflow

VSS Corp applies a transparent and professional workflow that makes collaboration seamless and results measurable.
This process not only saves time but also ensures that every Full-service Marketing strategy is executed efficiently and cost-effectively.

3.4 Modern Infrastructure and Technology

VSS Corp invests in state-of-the-art equipment and tools to provide high-quality marketing assets.
From impactful visuals to professional media productions, our Full-service Marketing service strengthens brand image and creates lasting impressions with target audiences.

VSS Corp’s mission is to accompany businesses in building and growing their brands sustainably.
Our Full-service Marketing is committed to delivering maximum value, helping businesses achieve their marketing goals effectively and consistently.

VSS Corp - Full-service Marketing

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4. Steps to Building an Effective Full-service Marketing Strategy

Many businesses today still struggle to implement Full-service Marketing effectively, often leading to high costs without the expected results.
Below are the essential steps to develop a structured and optimized strategy when working with Full-service Marketing.

4.1 Define the Budget

The first step is to clearly determine the budget for each activity.
Since every product or service has its own target customers and markets, resources must be allocated strategically to maximize ROI.
A detailed budget plan helps businesses avoid waste and maintain control over marketing expenses.

4.2 Market Research

Market and competitor analysis is a crucial part of Full-service Marketing.
By understanding the business landscape, identifying opportunities and threats, companies can shape the right strategy to strengthen competitive advantage.

4.3 Set Clear Objectives

When using Full-service Marketing, businesses should define both short-term and long-term goals, such as increasing brand awareness, boosting sales, or expanding into new markets.
Well-defined objectives guide communication strategies, resource allocation, and allow for performance tracking through measurable KPIs.

4.4 Develop the Marketing Plan

Once objectives are clear, the next step is to design a detailed execution plan.
This includes advertising budgets, timelines, risk management approaches, and even pilot campaigns to test effectiveness before scaling.

4.5 Execute the Strategy

After approval, the Full-service Marketing plan moves into implementation.
At this stage, roles and responsibilities should be clearly assigned, progress closely monitored, and activities managed with flexibility to ensure the best results.

4.6 Utilize the Right Tools

SEO, multi-channel advertising, email marketing, CRM, and other tools are essential in Full-service Marketing.
Selecting and applying the right tools enhances customer targeting, improves conversion rates, and drives sales growth.

4.7 Measure and Optimize Performance

Finally, businesses must measure and evaluate the entire campaign.
By analyzing metrics such as revenue, traffic, CPA, and ROI, companies can draw valuable lessons and continuously improve their future Full-service Marketing strategies.

5. Full-service Marketing Costs

Implementing Full-service Marketing involves multiple tasks, each requiring a clear budget estimate to ensure efficiency and cost optimization.
Below are the main expense categories businesses should consider when deploying Full-service Marketing services:

1. Agency Fees

This includes all services provided by the agency based on agreed proposals and strategies.
Key areas may cover strategic planning, creative design, content development, advertising, and other marketing activities.
Depending on the company’s goals and requirements, agency fees are customized to fit the business model and objectives.

2. Third-party Costs

In addition to agency service fees, businesses should account for third-party costs such as:

  • Advertising Budget: Media spending for platforms like Facebook Ads, Google Ads, etc.

  • Production Costs: Covering actors, filming sets, props, logistics, and other resources required for ad production.

  • Additional Costs: Any other expenses that may arise during campaign execution.

At VSS Corp, we support businesses in designing a Full-service Marketing strategy that aligns with both their goals and budget.
Simply share your brand’s brief, and we will deliver a tailored proposal with the most effective solutions.

VSS Corp hopes this article on Full-service Marketing services has provided clear insights into the costs and process, helping you better understand how to plan and deploy your marketing effectively.

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OUR SERVICE PROCESS

In a fiercely competitive market where every business is running ads, having a strong brand foundation is the key to standing out and gaining a competitive edge.

VSS Corp delivers comprehensive marketing solutions through an optimized process built from the core of your brand.

Customer insight

Data consolidation & performance evaluation
Strategic consulting & plan execution
Brand foundation development
Media execution & communication management
Customer care & support

01 Customer insight
02 Research
& evaluation
03 Strategic
planning
04 Brand foundation
development
05 Communication
management
Customer

Feedback

Nguyen Tuan Dung
Nguyen Tuan Dung - CEO XHOME
When I started developing Xhome Eco, I need a marketing team to understand products and niche markets. VSS not only responds but also proactively proposed creative ideas, and "clean furniture" was born to create a different highlight for XHOME
Chloe Chang Vu
Chloe Chang Vu - CEO Swan Bridal
Thanks to the overall solution of VSS, Swan Bridal had a methodical strategy from the beginning and soon reached the top 10 wedding dresses in Hanoi. What I am impressed is that they always accompany and adjust in time when the market changes.
Nguyen Viet Phuong
Nguyen Viet Phuong - Founder SkinC Treatment VN
As a new toddler enterprise entered the market, VSS has helped Skinci completely transformed into a high -end brand in the field of beauty. Thanks to the marketing team for always dedicated and taking care of our skins
Hang Duong
Hang Duong - Founder of Song Anh Wedding
Thanks to VSS for successfully reorganizing the brand of DECOR WEDDING BY ANH by determining the right customer segment, implementing successful advertising campaigns!
Bao Hien
Bao Hien - Founder of Rosalia
Previously, Rosalia had difficulty locating natural cosmetic brands. VSS has rebuilt the entire marketing channel, making us more professional and easy to reach the target customers.

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REPRESENTATIVE OFFICE

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No. 4, Lane 46, Vinh Phuc Street, Ba Dinh
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6th Floor, No. 156 Tran Quang Khai, District 1
HOTLINE
+84 89 659 8986
EMAIL
info@vsscorp.vn

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