TVC commercials are used in mass media campaigns to introduce a product, service, or event to the public. TVC advertising helps businesses increase brand exposure and drive the purchasing process.
1. Overview of TVC Advertising
TVC advertising (Television Commercial) is a commercial form of promoting products or services through television media. A typical TVC video lasts between 15–60 seconds and is aired during breaks between TV programs. With the rise of digital media, TVC advertising is no longer limited to television channels but is also widely used on online platforms such as Facebook, YouTube, and more.
Given today’s strong and frequent communication needs, TVC production has diversified into various formats, including music marketing combined with storytelling, fully graphic-based visuals, slow-motion techniques, and more.
2. Benefits of TVC Advertising
TVC and video advertising are prominent tools in a company’s communication strategy, offering numerous advantages:
2.1 Brand Reach
TVCs can be broadcast across multiple TV channels and social media platforms, reaching millions of viewers on a large scale, thereby enhancing the visibility of a company’s products and services.
2.2 Capturing Attention
TVCs easily grab viewers’ attention through a combination of motion, visuals, sound, and color. This multi-sensory approach makes TVCs highly engaging.
2.3 Building Trust
Content aired on television is strictly regulated. As a result, TVC videos are perceived as highly credible by viewers.
2.4 Delivering Concise Messages
Although TVCs are short in duration, they can effectively convey powerful messages. With precise and creative messaging, TVCs can stimulate emotions and encourage viewers to take action, such as making a purchase or using a service.
Corporate Film - VSS Corporation
Learn More3. Types of TVC Advertising
Many people often think that only videos aired on television are called TVC advertisements. But is that really the case? TVC advertising actually comes in several other forms as well.
3.1 Television Ads (TVC Ads)
This is the most common form and is typically the type most businesses aim for. Production costs for this type of TVC are usually high, but it targets a broad audience without much segmentation. Additionally, TV ads are limited by broadcast duration and strict content regulations from TV stations. Nevertheless, TVC Ads remain highly attractive due to their strong communication effectiveness.
3.2 Recruitment Ads
This type of TVC is used to promote a company’s brand widely in order to attract high-quality candidates for open positions. This approach is often described as “hitting two targets with one arrow,” as it both enhances brand recognition and increases the chances of recruiting talented personnel to support business growth.
3.3 Internal Communication TVC
This form of TVC is suitable for promoting core values, highlighting corporate culture, strengthening team cohesion, and facilitating internal communications within the company.
3.4 Online TVC (TVC Online)
If you see advertising videos on social media platforms like Facebook or YouTube, these are considered online TVCs. TVC Online is typically not constrained by duration or broadcast schedule.
However, for an online TVC to capture viewers’ attention, the content must be engaging and compelling right from the start. Otherwise, viewers may scroll past instantly. The advantage of TVC Online is that operating costs are generally much lower compared to traditional TV broadcasting.
3.5 3D Advertising
As the name suggests, 3D TVC applies 3D technology in video production. This technology greatly enhances the visual experience for viewers compared to previous methods, creating more immersive and impactful advertising content.
4. TVC Production Process
Learn about VSS Corp’s process for producing TVC advertisements:
- Receive Brief: Discuss and align with the client on their goals and expectations.
- Pitching: Develop video concepts, ideas, and production plans.
- Quotation: Estimate production costs and implementation timeline.
- Pre-Production: Prepare the script, set design, and casting for actors; this is the planning stage before shooting.
- Shooting: Film all scenes according to the approved script.
- Post-Production: Edit the video, color grading, sound design, effects, and voice-over.
- Approval: Collaborate with the client to review, evaluate, and finalize the project.
A professional corporate video production process serves as the foundation for creating high-quality advertising videos that meet communication objectives.
5. TVC Production Costs
The cost of producing a TVC advertisement is a common concern for advertisers. In reality, the price of making an advertising video is not fixed and depends on several factors:
- Concept / Idea: Ensuring the idea aligns with the brand and communication objectives.
- Pre-Production Costs: Includes expenses for actors, celebrities, sets, props, costumes, and makeup.
- Production Costs: Personnel costs for the production crew, including directors, cameramen, and equipment rental.
- Post-Production Costs: In the final stage, costs cover editing, 2D/3D visual effects, color grading, sound design, and voice-over.
Generally, TVC production costs range from 100–200 million VND for a small project, 200–500 million VND for a medium project, and can exceed 500 million VND for large-scale projects requiring complex scripts, high production quality, and participation of multiple KOLs or celebrities.
Additionally, businesses should consider that advertising costs will vary depending on the ad duration, frequency of airing, program ranking, broadcast channel, and time slots. Other online advertising formats should also be taken into account, such as private websites, e-commerce platforms, or service websites (like YouTube, TikTok), as well as screenings in cinemas (before, after, or sometimes during the main film), in supermarkets, or in public spaces (LCD/frames, billboards, etc.).
However, VSS Corp will help you optimize production costs throughout the filmmaking process. You can refer to our Video Advertising Service to learn how to minimize unnecessary expenses while maximizing both product quality and budget efficiency.
