CARON HOLDING

Brand Repositioning
Commerce
Content
Hosting
Shoot
Social Media
Website

The Vietnamese automotive service market is growing rapidly but still lacks a truly integrated professional model. CarOn Holdings was established as a pioneer, with the goal of building a chain of modern automotive service centers — a unified ecosystem that combines technology, commerce, and service. To embark on this journey, a comprehensive brand foundation development project was launched to shape CarOn’s image right from the very beginning.

CarOn Holdings, established on June 25, 2021 in Hanoi, currently operates multiple business systems: CarOn Standard (CarOn-S), CarOn EV – a chain of electric vehicle service centers, CarOn CMP – an automotive marketplace system, along with accessories and spare parts trading. With a long-term vision, CarOn requires a solid brand foundation to strengthen credibility, attract customers, and accelerate nationwide expansion.

Project Implementation

Website Design – The Online Gateway to the Brand
The website was developed with a modern interface, featuring bold orange and black tones that symbolize strength and technology. More than just an introduction platform, the website serves as an online service hub: customers can explore repair procedures, book appointments, and browse genuine spare parts directly on the platform. A fully responsive design ensures seamless accessibility across desktop, tablet, and mobile devices.

Content – Shaping the Brand Voice

Alongside visuals and digital platforms, a comprehensive content system was developed to ensure CarOn maintains a clear and consistent brand voice. Every article, video script, and fanpage post revolves around the three core values: advanced technology – trusted service – professional experience. The storytelling emphasizes the convenience and new standards that CarOn delivers to its customers, establishing a long-term and unified communication foundation.