Gia Huy Glass Film

Brand Identity
Commerce
Content
Shoot
Social Media
Website

After years of expanding its operations and nationwide distribution network, Gia Huy Glass Film World faced the need to upgrade its marketing system to align with its growing scale and new development direction. The project focused on repositioning the brand’s image in the digital environment, while optimizing customer reach and conversion effectiveness.

Founded in 2019, Gia Huy Glass Film World specializes in supplying and installing heat-insulation films and safety protective films for a wide range of projects, including residential houses, villas, apartments, offices, hotels, and factories.

As its scale of operations continued to expand, the existing website, content, and visual communication system gradually revealed limitations and no longer fully reflected the brand’s capabilities or market position. Gia Huy selected VSS Corp as its partner to implement a brand repositioning and comprehensively optimize its online marketing platform, with the goal of building a more professional, clear, and effective brand image in reaching customers.

Project Scope

Website Design

The website was redesigned with a clear and logical information structure, focusing on user experience and the customer conversion journey. Content was systematically organized by service categories, project types, and product benefits, allowing customers to quickly grasp the value Gia Huy provides and easily reach out for consultation.

Brand SEO Optimization

The SEO strategy was developed to strengthen brand awareness and improve visibility across keyword groups related to window films and glass installation services. By optimizing both website structure and content, Gia Huy is able to reach potential customers in a more sustainable way, reducing reliance on short-term paid advertising.

Content & Advertising

A unified content system was built to clearly communicate product benefits, real-world applications, and Gia Huy’s differentiated installation services. In parallel, advertising campaigns were optimized around specific customer intent groups, helping improve conversion rates while maintaining effective cost control.