HẠT A CAFE

Brand Identity
Brand Repositioning
Hosting
Manufacture
Restaurant
Shoot
Website

Hạt A Cafe – Aspiring to elevate Vietnamese coffee to the global stage by blending cultural heritage with bold innovation. With VSS Corp as its strategic partner, Hạt A Cafe has achieved remarkable breakthroughs, ready to transcend boundaries, conquer both domestic and international markets, and bring Vietnamese coffee to new heights.

Founded in 2014, Hạt A Cafe inherits the legacy of Hương Mai Cafe – a name long associated with Vietnam’s coffee culture. Throughout its journey, Hạt A has carried the ambition of bringing Vietnamese coffee to the world. Yet, to turn this aspiration into reality, the brand required a comprehensive transformation: not only preserving the authentic traditional flavors but also refreshing its image, appealing to younger customers, and reaching international markets with an innovative mindset.

Project Implementation

1. Brand Identity – Bridging Heritage and Innovation
The transformation began with a refreshed visual identity. The logo and brand identity system were modernized with a youthful touch while maintaining elegance and familiarity. This balance between tradition and modernity allows Hạt A to affirm its style and create a distinctive impression in the minds of customers.

2. Website – The Gateway to Global Customers
A professional website was developed as Hạt A’s online experience hub. With a modern layout, user-friendly interface, and multilingual content, the website not only makes it easier to engage international customers but also serves as a comprehensive platform to showcase the brand’s story, products, and services.

3. Media Assets – Sharing the Brand Story
To ensure that customers not only “drink coffee” but also feel the spirit of Hạt A, VSS Corp produced a series of videos and images — from corporate introductions and production processes to the brand story itself. These vivid visuals evoke emotions, build trust, and foster a deeper connection between Hạt A and its consumers.

4. Multi-Channel Communication – Expanding Brand Touchpoints
Beyond visuals and the website, Hạt A Cafe was also supported with a comprehensive multi-channel communication strategy. Content, packaging, and both digital and offline campaigns were aligned, ensuring that customers experience a consistent, refined, and complete brand journey at every touchpoint.