KOSMEN

Brand Identity
Manufacture
Shoot
Website

Kosmen has gradually built a reputable brand presence in the electronics equipment sector, delivering modern technology solutions to Vietnamese consumers. The project marks an important first milestone in the brand’s journey to expand and develop in a new market.

Kosmen is a German electronics brand specializing in dehumidification and air purification solutions manufactured under European-standard technology lines. With a clear ambition to become a trusted name in modern technology appliances, Kosmen focuses on delivering smart, high-quality products that meet the increasingly demanding needs of customers.

During its market entry phase in Vietnam, Kosmen aimed to quickly reach target consumers, establish brand credibility, and create a distinctive positioning compared to existing competitors.

Strategic Approach

VSS Corp partnered with Kosmen to develop a comprehensive brand positioning strategy and execute an integrated, multi-channel communication plan built on three core pillars:

Brand Identity Development:
Designing a refined logo and a standardized brand identity system, ensuring visual consistency across both online and offline touchpoints.

Multi-channel Communication:
Leveraging TVCs, KOL collaborations, product imagery, and sponsorship activities to rapidly increase brand awareness and market visibility.

Brand Experience Creation:
Engaging customers through strong visual storytelling, a modern website, and community-oriented events to build meaningful brand connections.

Project Implementation

Logo Design & Brand Guideline

VSS Corp conceptualized and completed Kosmen’s brand identity system with a minimalist, modern logo that clearly reflects German engineering and technological sophistication. A detailed brand guideline was developed to establish a solid foundation and consistent standards for all future communication and branding activities.

Brand Website Design

The website was developed in accordance with international standards, featuring a modern, user-friendly interface aligned with the overall brand positioning. Content was structured to closely support Kosmen’s business strategy, optimizing the customer experience throughout the product discovery and exploration journey.

TVC Advertising Production

Kosmen partnered with actress Thu Quỳnh to produce a brand TVC, aiming to quickly capture attention and build credibility with its target audience. In parallel, VSS developed a series of product photoshoots and experiential videos, enhancing brand imagery through clear, engaging, and visually compelling content.

Product Introduction Video

Sponsorship & Brand Promotion

Beyond online communications, Kosmen strengthened its branding strategy through sponsorship activities at the National Economics University. This initiative increased brand visibility and reinforced Kosmen’s connection with the young community—one of its key potential customer segments in the future.

PROJECT OUTCOME

From a new market entrant, Kosmen has quickly established a professional, credible, and differentiated brand image.

Built a cohesive and professional brand identity foundation, from logo and website to communication materials.

Increased brand awareness through TVC campaigns featuring a well-known actress and integrated multi-channel communications.

Strengthened credibility and community engagement, positioning Kosmen as a modern electronic appliance brand with European-standard technology in Vietnam.