LEOPARD – GOLD-LEAF ARTWORK
- Brand Identity
- Content
- Interior
- Shoot
- Social Media
- Website
Positioning a Premium Gold-Leaf Art Brand in Vietnam
From the very beginning, LEOPARD’s gold-leaf art collection made a strong impression thanks to its exclusivity and superior craftsmanship. However, to rise above the highly competitive art and décor market, LEOPARD needed a comprehensive marketing strategy to solidify its position and connect deeply with the high-end customer segment. VSS Corp accompanied LEOPARD on this journey, transforming the brand from a newcomer into a standout name in Vietnam’s luxury gold-leaf art segment.
Project Implementation
Brand Identity Design
LEOPARD aimed to build a cohesive identity that reflects both sophistication and distinction. VSS Corp designed the logo, slogan, and complete brand identity system featuring a dominant gold palette — a direct embodiment of luxury and the essence of “gold-leaf art.” This visual identity became the foundation for LEOPARD to define its premium positioning in the minds of affluent customers.
Website Design & SEO Optimization
The website serves not only as a product showcase but also as LEOPARD’s “online art gallery.” VSS designed a minimalist, elegant interface that highlights the artistic value of each masterpiece. All content was SEO-optimized with a strategic keyword set, enabling LEOPARD to reach its target audience effectively while establishing a strong digital conversion channel.
Facebook Channel Development & Multi-Platform Advertising
The LEOPARD fanpage was built as an “online boutique” — a space where customers can explore, interact with, and experience the brand. VSS unified the brand’s visual identity, developed art-inspired content, and executed Facebook advertising campaigns focused on engagement, website traffic, and lead conversion. Simultaneously, the brand was promoted across Google Search, GDN, and YouTube, ensuring LEOPARD’s strong presence at every digital touchpoint.
Product & Corporate Photography and Videography
To fully convey LEOPARD’s artistic essence, VSS’s media team produced a collection of promotional photos and videos in alignment with the brand’s visual identity. Each piece was captured with a refined, aesthetic approach, helping customers easily recognize and remember the LEOPARD brand.
Quay phim doanh nghiệp
Video sản phẩm
KẾT QUẢ DỰ ÁN
Chiến lược marketing tổng thể đã đưa LEOPARD từ một thương hiệu mới mẻ trở thành cái tên nổi bật trong phân khúc tranh dát vàng cao cấp.
Bộ nhận diện chuyên nghiệp, hệ thống truyền thông đa kênh và các chiến dịch quảng bá đồng bộ đã giúp LEOPARD khẳng định vị thế, gây ấn tượng mạnh mẽ với khách hàng mục tiêu và gia tăng độ tin cậy trên thị trường.
