LOTUS SKY

The integrated marketing strategy executed by VSS Corp not only drove significant revenue growth for Lotus Sky Mooncake, but also elevated its brand image — aligning perfectly with the premium values the brand represents.

So how did VSS Corp bring this campaign to life?

1. Crafting a product story with meaning
The Mid-Autumn Festival has always been a symbol of family reunion. Yet for those far from home, it is also a time filled with longing — for family dinners, warmth, and togetherness. Partnering with Lotus Sky Mooncake, VSS Corp created mooncakes that went beyond taste. Each cake carried a heartfelt message, allowing customers to feel closeness and warmth no matter where they were.

2. Connecting Emotions Through Every Flavor
Known as the “Airline Kitchen,” Lotus Sky Mooncake reinforces its premium positioning with fresh, internationally certified ingredients.

But beyond quality, the brand turned its mooncakes into emotional bridges. Inspired by the iconic Vietnam Airlines aircraft — the hallmark of its “airline kitchen” identity — each cake evoked a sense of belonging, transporting customers back to cherished childhood memories.

From an overseas child sending an elegant mooncake home as a heartfelt “I miss you” to parents, to businesses expressing gratitude through a refined Mid-Autumn gift, every cake carried a story of connection — blending taste with emotion.

3. A Meaningful Gift for a Complete Reunion

Lotus Sky Mooncake offered more than delicious treats; it created a journey of emotional connection. Each mooncake was a gentle reminder of precious memories, while also shaping new moments of togetherness in the present.

Carrying messages of reunion and affection, these mooncakes became the perfect gift — for loved ones, valued partners, or even for oneself, as a reminder to cherish the meaningful moments in our fast-paced lives.