SKINC TREATMENT

Beauty
Brand Identity
Content
Shoot
Social Media
Tiktok
Website

Amidst the highly competitive beauty industry, SkinC Treatment stands out with its commitment to using only premium Skinceuticals (USA) cosmeceuticals. More than just a skincare destination, SkinC is a professional treatment center offering in-depth, science-based solutions that address skin concerns at their root.

Founded in 2018 in Hanoi, SkinC Treatment targets the premium customer segment, aiming to establish its position as a modern, reputable, and professional skincare clinic. VSS Corp has partnered with SkinC throughout its journey to build a strong brand image, enhance awareness, and attract high-quality leads.

Project Implementation

Brand Identity Design

The brand identity was redesigned with a refined palette of blue – black – white, evoking a sense of science, sophistication, and luxury. The logo, marketing materials (catalogs, business cards, vouchers), and POSM system at the spa were unified in style, ensuring consistent brand recognition across all touchpoints.

The new website features a minimalist and modern interface, optimized for seamless user experience. Content is logically structured, with clearly categorized services and high-quality visual illustrations. The site integrates online booking and payment functions and is fully SEO-optimized, serving as a reliable information hub while effectively supporting multi-channel marketing campaigns.

Content Marketing Management

The content strategy focuses on two key pillars: premium treatment value and scientific skincare education. Content is crafted to be both approachable and informative, integrating high-quality images and videos from the brand’s media library. Facebook Ads were executed with diverse campaign objectives (Engagement, Messenger, Video Views, Traffic), precisely targeting women aged 25–40 with an interest in premium skincare — effectively enhancing brand awareness while driving qualified leads.

Google Advertising

Alongside Facebook, Google Ads campaigns were launched to capture direct search demand. Search campaigns promoted key services, GDN increased brand visibility, and YouTube remarketing ads ensured SkinC stayed top of mind during customers’ decision-making process. All campaigns were optimized based on user behavior, maximizing performance and cost efficiency.

Brand Photography & Videography

VSS developed the creative concept around the image of a “premium, medical-grade professional spa.”
The photo sessions focused on the modern space, expert team, and customer experience, highlighting SkinC’s credibility and professionalism.
Videos were produced in the beauty clinic style, emphasizing treatment procedures and exclusive Skinceuticals products, enhancing brand authenticity, persuasion, and social media appeal.

Corporate Videography

PROJECT RESULTS

After implementing a comprehensive strategy from brand identity to multi-channel marketing, SkinC Treatment has elevated its image to become one of the most reputable professional skincare clinics in Hanoi.

Product & Service Revenue:Core SkinCeuticals products consistently exceeded monthly KPIs, driving strong sales performance.

Brand Awareness: SkinC’s image achieved consistent, professional visibility across digital platforms, significantly enhancing brand trust and recognition among premium clientele.

Customers & Community: New customer acquisition increased notably through Facebook and Google ads, while existing clients were effectively retained through superior service experiences and valuable content marketing.