VALLEY COFFEE

With the goal of building a modern, friendly, and easily recognizable brand image, Valley Tea & Coffee targets a young, experience-driven audience who value creativity and that “fresh” feeling in every product.

VSS Corp partnered with Valley from the early stages — from developing brand image strategy and visual identity to executing communication platforms. We ensured a consistent brand presence across all touchpoints, both online and offline.

Project Scope

Logo & Brand Identity Design

The logo features a purple–white palette and a modern minimalist style, reflecting youthfulness, energy, and sophistication. The brand identity system was consistently applied across all brand materials — including packaging, paper cups, and POSM displays — creating a cohesive and memorable brand experience.

Packaging
The packaging was designed in harmony with the overall brand identity, featuring the signature purple–white palette. Its modern and refined aesthetic enhances both the tactile experience and the brand’s visual impact across communication channels, helping the product stand out effortlessly.

Website Design
The website was designed to be clean, modern, and user-friendly, reflecting Valley’s signature spirit of “Fresh – Hip – Reasonable.” The interface not only captures the brand’s style but also allows for easy updates of menus and news, ensuring a seamless experience for both the brand team and customers.

Fanpage Management 
The content strategy was built around a youthful and playful lifestyle, aligning with Valley’s brand personality. Consistent use of brand colors and imagery creates a professional yet dynamic presence across social media platforms, engaging the audience effectively.

Photography & Video Marketing

Brand introduction video: Captures the café’s space while also filming on the streets of Hanoi, blending a dynamic hip-hop vibe that reflects the youthful lifestyle and free-spirited energy of the new generation.